1992 auf den Philippinen. Pepsi hält ein riesiges Gewinnspiel ab. Aber etwas läuft schrecklich schief und die Marketingkampagne endet in Millionenschäden und gigantischen, tödlichen Protesten...

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Quellen:

[1] Jeff Maysh I Bloomberg Businessweek - Number Fever: The Pepsi Contest That Became a Deadly Fiasco
https://www.bloomberg.com/news/features/2020-08-04/the-inside-story-of-pepsi-s-philippines-bottle-contest-fiasco

[2] Bob Drogin I The Seattle Times - Pepsi-Cola Uncaps A Lottery Nightmare -- Bombings, Threats Follow Contest With Too Many Winners
https://archive.seattletimes.com/archive/?date=19930726&slug=1712840
[3] Sean Kernan I Medium - Pepsi’s $32 Billion Typo Caused Deadly Riots
https://medium.com/better-marketing/pepsis-40-billion-typo-caused-deadly-riots-3d671295d1bd

[4] Jake Rossen I Mental Floss - The Computer Error That Led to a Country Declaring War on Pepsi
https://www.mentalfloss.com/article/558202/pepsi-number-fever-promotion-failure-philippines

[5] Statista Research Department - Statistiken zum Thema Einkommen (2019)
https://de.statista.com/themen/83/einkommen/

[6] Bob Drogin I Los Angeles Times - COLUMN ONE : Bottle Cap Flap Riles the Masses : After a Pepsi promotion went awry, thousands of Filipinos mistakenly thought they were in the money. Now the firm is trying to cool off protests that have united rebels, generals and matrons.
https://www.latimes.com/archives/la-xpm-1993-07-26-mn-17084-story.html

[7] Rene U. Borromeo I Phil Star Global - SC decides in finality on 'Pepsi 349' case
https://www.philstar.com/cebu-news/2006/06/26/344000/sc-decides-finality-pepsi-349-case


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